Designing a Service Provider Web Portal for a Government Healthcare Spending Program

Timeline
Jan 2023 - Jun 2023

Role
Senior UX / Product Designer

Tools and Relevant Systems
Figma, Miro, Maze

Project Overview

Summary

I led UX design for a secure service provider web portal supporting a new provincial Healthcare Spending Account Program. The portal enabled licensed providers to register, verify eligibility, submit claims, and receive reimbursement under a public healthcare funding model.

The program combined policy, operations, and digital service delivery, requiring complex regulatory and workflow requirements to be translated into a clear, trustworthy, and usable provider experience.

My work focused on turning policy-driven rules and edge cases into structured, intuitive portal flows through journey mapping, service blueprinting, high-fidelity interface design, and iterative cross-functional validation.

My Role

I was a Senior UX / Product Designer embedded within a cross-functional service design and delivery team. I owned the end-to-end provider portal experience - from workflow definition through high-fidelity design - and acted as a bridge between policy intent, operational feasibility, and user experience.

I translated regulatory and program constraints into implementable UX patterns while aligning closely with product, policy, and engineering stakeholders.

Key contributions included:

  • Designing provider onboarding, verification, and reimbursement workflows

  • Creating portal UX architecture and interaction flows

  • Producing high-fidelity mockups and design specifications

  • Leading cross-stream design reviews with policy, product, and technology teams

  • Iterating designs based on stakeholder and provider feedback

  • Supporting edge-case handling and rule-driven UX decisions

  • Collaborating with developers to ensure design feasibility and implementation clarity.

The Problem

A new Canadian provincial healthcare funding program required a digital portal that service providers could trust and use with confidence - but the ecosystem was complex and evolving. 

Service providers needed to:

  • Enroll and verify credientials

  • Set up clinic and staff profiles

  • Connect banking details

  • Submit and track transactions

  • Manage reimbursement activity

Key challenges:

  • Requirements were evolving alongside policy decisions

  • Workflows spanned multiple systems and departments

  • Provider digital maturity varied widely

  • Compliance and verification steps added friction

  • Errors could result in payment or eligibility issues

  • No existing UX model covered this workflow end-to-end

The risk: a confusing or burdensome provider experience would reduce adoption, increase support load, and create operational bottlenecks.

We needed to design a clear, low-friction, high-trust portal experience grounded in real provider workflows.

How might we design a human-centred digital experience that makes HSA enrolment, verification, and payment workflows clear, trustworthy, and efficient - while still meeting regulatory and operational requirements?

The Design Challenge

Design Process

The program design team adopted an Agile UX approach to design the user interface of the service provider web portal. The Agile design process was broken down into six stages, with a set of key activities associated with each. 

01. Plan

Mapping out the end-to-end provider journey.

We began by mapping the full end-to-end journey for service providers and citizens, covering enrolment, account setup, transactions, and payment processing. Early journey drafts were built from program documentations and policy requirements, then validated through cross-functional reviews and provider co-design sessions.

As the Senior UX Designer on the project, I contributed directly to shaping and refining the provider journey by:

  • Translating policy and operational requirements into user-understandable steps

  • Identifying UX risks and friction points in early journey assumptions

  • Refining task sequences and decision points based on stakeholder and provider feedback

  • Ensuring the journey structure could be realistically supported by a digital experience

My work helped evolve the journey from a policy-driven flow into a user-centred, implementable experience model that could guide detailed interface design.

02. Design

Designing high-fidelity portal workflows in Figma

Once the blueprint and journey stages were validated, I led the UX design of the provider web portal experience in Figma. I translated the previously mapped journey steps into detailed interaction flows and high-fidelity mockups that visualized how providers would enrol, set up accounts, manage profiles, and process payments.

My contributions included:

  • Designing core portal task flows and screen-level interactions

  • Structuring navigation and information architecture for provider tasks

  • Creating high-fidelity mockups aligned with program rules and edge cases

  • Ensuring consistency across multi-step workflows

  • Preparing design artifacts for cross-stream design and technical reviews

These mockups became the primary artifact used by stakeholders and technical teams to evaluate feasibility, compliance, and usability before implementation.

For each major provider journey stage - enrolment, account setup, transaction management, and payment processing - I translated service blueprint steps into detailed UI workflows and interface designs.

I focused on:

  • Breaking down complex regulatory and verification requirements into clear UI steps

  • Designing guided, low-error onboarding and setup flows

  • Structuring data-heavy screens (transactions, payments) for clarity and scanability

  • Accounting for document upload, credential verification, and audit requirements

  • Aligning each design decision with program rules and operational constraints

This ensured that each journey stage was not only usable, but compliant and operationally realistic.

Designing key provider journey stages

Stage 1: Learn About the HSA and Enrol

Stage 2 and 3: Set Up Account Details and View Transactions

Stage 4: Process Payments

03. Feedback

I facilitated and participated in multiple cross-stream Figma design reviews with policy, technology, and operational stakeholders. These sessions ensured that designs were aligned with program rules, technical constraints, and service delivery realities.

My role included:

  • Walking stakeholders through workflows and edge cases

  • Capturing structured feedback directly in Figma

  • Identifying conflicting requirements across streams

  • Proposing UX alternatives when constraints emerged

  • Iterating designs to maintain usability while meeting compliance needs

These reviews reduced downstream implementation risk and strengthened cross-team alignment.

Leading cross-stream design reviews in Figma

I supported and contributed to co-design sessions with service providers using Figma mockups and Miro boards to gather external feedback. These sessions tested whether the proposed workflows matched real provider expectations, needs, and operational realities.

My contributions included:

  • Presenting workflows and task flows to providers

  • Capturing feedback and pain points in real time

  • Probing for usability risks and misunderstandings

  • Translating provider feedback into actionable design changes

  • Prioritizing revisions based on impact and feasibility

This helped ground the portal design in real provider needs rather than internal assumptions.

Co-designing with service providers

04. Synthesis

Following internal and external feedback sessions, I helped synthesize insights into actionable UX changes. Using Miro, we clustered findings into themes and mapped them back to specific journey stages and interface components.

I focused on:

  • Connecting feedback patterns to specific workflow breakdowns

  • Identifying high-impact UX risks

  • Translating insight themes into concrete design revisions

  • Ensuring synthesis outputs directly informed next design iterations

This kept iteration cycles focused and evidence-based rather than opinion-driven.

Synthesizing research into design direction

05. Iteration

Iterating designs based on validated insights

Based on research and review feedback, I iterated several critical workflows to reduce friction and error risk. One key improvement involved redesigning the provider bank account connection flow to support external account linking instead of manual entry.

I:

  • Identified the usability and error risks in the original approach

  • Proposed a simplified connection model

  • Redesigned the flow and interface patterns

  • Validated the revision with stakeholders

  • Updated related screens for consistency

These iterations improved task clarity, reduced provider burden, and increased confidence in successful completion.

06. Integrate

After multiple design and feedback iterations, I worked with the service design team to integrate the finalized provider portal mockups into the end-to-end service blueprint. This step ensured the front-stage digital experience aligned with backstage processes, policy requirements, and operational workflows.

My role in this phase focused on translating detailed interface designs into blueprint-ready journey steps by:

  • Mapping key screens and task flows to corresponding service blueprint stages

  • Validating that each UI step was supported by operational and policy processes

  • Identifying gaps between front-stage user actions and backstage system dependencies

  • Refining flow definitions to maintain consistency between UX artifacts and service models

  • Supporting cross-stream alignment between UX, service design, technology, and delivery teams

By connecting the high-fidelity portal designs back to the service blueprint, I helped ensure the digital experience was not only usable, but structurally aligned with how the program would operate in practice. This reduced ambiguity for downstream teams and strengthened implementation readiness.

Integrating UX designs into the service blueprint

Outcome and My Personal Reflection

This project resulted in a fully developed, research-grounded service and UX design foundation for a province-wide healthcare spending account program. Through journey-mapping, co-design, prototyping, and iterative validation, we translated complex policy and operational requirements into a clear, end-to-end provider experience and an implementation-ready portal design.
I’m proud of the role I played in shaping the provider workflows and interface patterns, and in helping align user needs with policy and delivery realities. Even with a discovery and design execution scope, the work created tangible direction for future build teams and reduced ambiguity across stakeholders.
It was a meaningful experience in designing for real public-sector impact - and reinforced my commitment to human-centred, system-aware product design.
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