Hey 👋 - I’m Phoebe.
I design human-centred digital products that turn complex systems into clear positive experiences.
Toronto-based product designer focused on healthcare, public sector, and mission-driven platforms.
Product UX and Interaction Design
Journey & Workflow Modeling
Healthcare / Regulated Systems UX
Service Design Integration
Prototyping & Visual Design
Cross-Functional Collaboration
I help teams solve complex problems and create intuitive product experiences through:
Recent Projects
Healthcare Service Provider Web Portal
Designing an end-to-end provider portal to support onboarding, credential verification, account management, and payment processing for a provincial healthcare funding program.
Patient and Service Provider Mobile App
Designing and testing a mobile concept to enable patients and providers to access, manage, and use healthcare funding through a simplified mobile experience.
My Design Values
I believe design should feel:
Human First, Always
Good design should reduce stress, increase clarity, and help people feel more supported - not overwhelmed.
Clarity Over Complexity
My goal is to make the path forward obvious, structured, and friction-light - without oversimplifying what matters most to the user.
Craft With Purpose
Every design decision should have a reason behind it and contribute to a better, more trustworthy experience for the user.